MERCK THE FDA AND THE VIOXX RECALL CASE STUDY ANALYSIS

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Retrieved June 9, from http: Public health is too important to be left the whims of the pharmaceutical industry to manipulate as they have been doing over the years with their unrestrained budgets on DTC. Literature Review Dissertation chapter: As opposed to the normal two-year review period for other companies, it took only six months for FDA to review Vioxx for Merck made possible by a special relationship and money inducement. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now. It is hard to imagine that decision makers at all levels in Merck would ignore the disturbing information provided by their own VIGOR study.

In , Merck wanted to prove whether Vioxx can reduce colon polyps. The relaxed rule led to widespread use of television to advertise prescription drugs with commensurate big spending by the drug companies Beauchamp et al, DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices. To give effect and credibility to the study, it was controlled and it compared Vioxx with a placebo rather than another drug. The COX-2 medication was effective for treatment of arthritis and other pains without users being exposed to stomach damage by naproxen. Next to this was the approval of Vioxx for marketing to the public by FDA. Conclusion The case of Merck and its Vioxx recall has proved that pharmaceutical manufacturing companies need to strongly take into consideration the overall interest of public good.

Marketing and advertising do not discriminate between segments of the society. Public health is too important to be left the whims of the pharmaceutical industry to manipulate as they have been doing over the years with their unrestrained budgets on DTC.

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Direct-to Consumer Advertising Direct-to-consumer advertising of pharmaceutical drugs analywis involves direct promotion of prescription drugs to patients and physicians has continued to generate a lot of controversies with regard to its impact on the public health and on the relationships that exist between doctors and their patients. It appears that the arguments against direct-to-consumer far outweigh arguments for.

merck the fda and the vioxx recall case study analysis

As opposed to the normal two-year review period for other companies, it took only six months for FDA to review Vioxx for Merck made possible by a special relationship and money inducement. Merck Ag Pharmaceutical Industry and E. DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices.

The huge market share and profits that go with such position propelled Merck to overlook essential findings that would have revealed the heart attack risks associated with Vioxx at research and development stages. Next to this was the approval of Vioxx for marketing to the public by FDA. Related Essays Pharmaceutical Industry and E. Hhe Saddle River, NJ: Pearson Prentice Hall Green, R. The purpose of this paper is to make an exposition of issues that the recall case entailed including the rhe issues that were involved, and the propriety of DTC advertising method.

Case Study: Merck & Company: the Vioxx Recall | Free Essays –

When physicians are hired as consultants by companies whose products they prescribe, then conflicts of interest exist.

Rexall to ban direct-to-consumer DTC is supported by this author. No direct-to-consumer drug ads: It is hard to imagine that decision makers at all levels in Merck would ignore the disturbing information provided by their own VIGOR study.

That is why physicians and researchers should be made to disclose their pecuniary interest in any pharmaceutical company and in its drugs. The Ethical Considerations Clearly, the objective to regain and maintain leadership position in the pharmaceutical industry casr paramount to Merck than getting a safe product to the market.

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Case Study: Merck & Company: the Vioxx Recall

We use cookies to give you the vipxx experience possible. Retrieved May 22,from https: Merck, looking for ways to entrench its market leadership threatened by impending loss of patent, relied heavily on Vioxx to capture the painkiller drug market with which it hoped to shore up its profile and revenue.

merck the fda and the vioxx recall case study analysis

InMerck wanted to prove whether Vioxx can reduce colon polyps. It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green, For this reason, it is hard to see how the elderly, children, and the less endowed who are vulnerable and susceptible to deceptive and marketing strategies can become more informed in making drug choices Greene, Reference Beauchamp et al, Literature Review Dissertation chapter: DTC advertising could also adversely affect the relationship between the doctor and the patient Beauchamp et al, With declining fortune, Merck found DTC irresistible and relied on it heavily to shore up its market share and to remain competitive.

The quest for make bigger profits and control the painkiller drug market seem to becloud their sense of judgments. A pharmaceutical company should have no control over the information that is disclosed about its products because patients rely on the expertise of the physicians to make the best choice for them.