CASE STUDY TUCKERMAN-SAWYER ADVERTISING
But she tweaked it a bit. They spent a little more on the video ads, but have 18X more engagement and were 3. Lesson Learned 20 — Sometimes the simplest of thing are most effective. This case study will help you understand that how can you use Facebook Ads to generate more subscribers for your blog. This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers. This helps in nurturing leads and segmenting people that are most likely to convert. So she optimized the ad targeting and the ad copy in line with the results they achieved earlier.
The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to sell. This is one of the video ads they were using. Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. People browse Facebook for casual fun, catching up with friends and family — but not to being sold. Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads. Lesson Learned 3 — Keep your targeting narrow than being broad. Particularly important was the Facebook Ad relevance score.
And he did exactly just that- zoomed in on funded startups that might be in need of app development. Lesson Learned 9 — When targeting for page likes, always make sure that you Exclude your current page followers.
They have incredible engagement and lets you communicate more message than what it takes from text and image ads. You know it, I know it… Every single marketer knows it. They are probably surfing Facebook to see what their friends are doing, following up with family tuckermzn-sawyer socializing but not to view ads.
Though the sales came from the first page, he was able to score valuable leads via the second ad and stjdy page. A high Facebook Ad relevance score helped your ad not being flagged by Facebook and delivered to your targeted audience.
As we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it. He was targeting a very little set of individuals. So as seen, changing and testing around with your targeting can give you better results than standard targeting.
This helps in nurturing leads and segmenting people that are most likely to convert. By reviewing the above case studies, it is evident that the success of Facebook Ads lies in multiple things. Veeroll has the lowest CPC and conversion from retargeted ads.
You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)
So there you have it — an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives. Design Pickle identified that they could use retargeting with better effect. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. Once you have subscribers in your funnel, nurture them with you offer ads.
One of the biggest mistakes they make is not using the landing page effectively.
So she optimized the ad targeting and the ad copy in advertieing with the results they achieved earlier. Check out our free targeting training here.
One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad.
This is what Studg Silva of Stream-Seo did. So where possible try to use a personal looking photo of you or your employees, instead of stock photos. For the affiliate offer, he was promoting using two landing pages. This the stats on their text ad; And compare that to the video ad; They spent a little more on the video ads, but have 18X more engagement and were 3.
This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to sell.
It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product. The 2nd group was the lookalike version of his email list.
Rather than going for the hard sell, he created a Facebook funnel, where leads first opted in on content lead magnet around a product. Check out cade details about this case study here.
Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio
Lesson Learned 15 — Fine tune your advertising to narrow down to your targeted audience as much as possible. This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers.
Since they already tkckerman-sawyer about your product, take them straight to your money page.